Maison Martin Margiela for H&M

The Swedish fashion retailer H&M announces its latest collaboration: the french fashion house Maison Martin Margiela with a women and menswear AW 2012 collection. The franco-belgian label is known for its avant-garde philosophy, which will be very interesting to see blending with H&M's ready-to-wear collections.

The two brands expressed their opinions on this collaboration and they seem to be very enthusiastic about it. A Maison Marting Margiela representative declared that they "are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all".

Margareta van den Bosch, Creative Advisor for H&M said that "MAISON MARTIN MAGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment."

The special collection will be available in select stores around the world starting with November 15th and so far two presentation videos have been leaked:, one for the womenswear collection and one for the menswear collection:

What do you think? Are you a fan of their work?
PS: Starting tomorrow, I'll finally have time to finish sorting my photos and I'll show you all the events I took part at during the week-end!