DKNY Fall 2011 Ad Campaign

Sunday, 31 July 2011

Label: DKNY
Models: Jon Kortajarena, Patrick Kafka, Corey Baptiste, Anne Vyalitsyna, Aline Weber, Izabel Goulart
Photographer: Inez van de Laamswerde & Vinoodh Matadin

To step into a different dimension for this Sunday afternoon, how about a great all-round campaign - womenswear, menswear and jeans? The campaign shot by Inez & Vinoodh used as background the beautiful and boisterous city of New York. Out of the three segments, my clear favorites were the DKNY Men and Jeans Fall 2011 ads, as they were shot in black and white as opposed to colors for the womenswear campaign. Playing with New York's skyline, streets and means of transportation took the campaign to a whole new level, bringing a very dynamic edge to the shoot, which was captured not only in the short film accompanying the print campaign, but also in the shots. Another thing I really liked was that there was a very good cohesion between 3 different segments, created not only through the use of common models but also through keeping the New York theme.

Here are the photos of the campaign and right afterwards the short film. Which one is your favorite campaign - the one for womenswear, menswear or jeans? Do you prefer the black and white shots or the  colored ones?

And here's the video accompanying the campaign:

Are you also starting to have an obsession with Jon Kortajarena who seems to be literally everywhere these past few months or is it just me?

Chanel Fall 2011 Ad Campaign

Friday, 29 July 2011

Label: Chanel
Model: Freja Beha Erichsen
Photographer: Karl Lagerfeld
Stylist: Carine Roitfeld

Karl Lagerfeld wows us again! After the fabulous Fendi Fall 2011 ad campaign he steps behind the camera once again to shoot the Chanel fall ad campaign featuring Danish model Freja Beha Erichsen. The surprise stylist of the shoot is none other than Carine Roitfeld, ex-editor in chief of the French Vogue, who now works as a freelance stylist. We can definitely see her influence in the shots in the use of lace and masks and with the provocative cat-woman looks. The campaign is very whimsical, Freja seems to be playing and experimenting with different outfits in front of a vintage photo booth.

Talking about her collaboration with Karl Lagerfeld, Freja is very enthusiastic: "He knows exactly what he wants and he has a whole vision in his head, and he's very creative, and he'll come up with ideas for every single shot, which makes my job extremely easy." Another extremely happy man is Karl himself because of  the collaboration between Freja and Carine "The mix of Carine with Freja was genius." 

What do you think of the campaign? I know I love it! From the scared mouse to the pink neon eyebrows and grey hair every shot is spectacular and more full of life compared to previous campaigns for Chanel.

I think I can say this last shot is my favorite. It's very simple and bearing a very important message Il n'y a pas de mode si elle ne descend pas dans la rue - There is no such thing as fashion if it doesn't come down to the streets. Very beautifully said! Fashion has to come down from runways to the people, because they are the ones who keep fashion alive.

Alexander Wang Fall 2011 Ad Campaign

Thursday, 28 July 2011

Label: Alexander Wang
Model: Raquel Zimmermann
Photographer: Fabien Baron

On a completely different note than yesterday's fall ad campaign (not to get you bored!) here is the dark and powerful campaign for Alexander Wang's fall collection. Shot in an abandoned warehouse in New York by Fabien Baron, ex-artistic director of Vogue France, the photos are accompanied by a short movie that was projected from a truck on the streets of New York for the launch of the campaign. 

Halfway between artistic creation and an actual publicity video, this kind of promotion seems to be more and more coveted by the big fashion Houses nowadays. What do you think about this idea? Does it increase the attractiveness of the brand through the quality of the production and the innovative spirit it brings forward or can it be interpreted as a step towards mainstream that could prove in the end be harmful to the high end appeal of these brands? In my opinion if these short films are made in such an artistic way they can only be beneficial to the brand, stressing even more the close relationship between art and fashion (and I have in mind here the exquisite short film directed by karl Lagerfeld for his Croisiere collection this year - The Tale of a Fairy).

You can see the video right after the shots for the campaign:

Fendi Fall 2011 Ad Campaign

Wednesday, 27 July 2011

Label: Fendi
Models: Anja Rubik, Baptiste Giabiconi, Brad Kroenig
Photographer: Karl Lagerfeld

As you may recall the 60s inspired Fendi FW 2011 collection was one of my favorites for the next season and the ad campaign lives up to my expectations. With Karl Lagerfeld behind the lens and the talented Anja Rubik and Baptiste Giabiconi as spokespersons, the campaign portrays a stylish family sitting and posing for a hand-painted family portrait. I love the composition of the photos, the "painter's studio" setting and the retro air of the shoot. Anja Rubik's blonde locks were replaced by a short dark hairstyle that goes perfectly with the character, although it seems strange in the beginning.

Here are the photos from the ad campaign and later on a behind the scenes video. It's a great pleasure to watch Karl shooting the ad!

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