Chanel Fall 2011 Ad Campaign

Friday, 29 July 2011

Label: Chanel
Model: Freja Beha Erichsen
Photographer: Karl Lagerfeld
Stylist: Carine Roitfeld

Karl Lagerfeld wows us again! After the fabulous Fendi Fall 2011 ad campaign he steps behind the camera once again to shoot the Chanel fall ad campaign featuring Danish model Freja Beha Erichsen. The surprise stylist of the shoot is none other than Carine Roitfeld, ex-editor in chief of the French Vogue, who now works as a freelance stylist. We can definitely see her influence in the shots in the use of lace and masks and with the provocative cat-woman looks. The campaign is very whimsical, Freja seems to be playing and experimenting with different outfits in front of a vintage photo booth.

Talking about her collaboration with Karl Lagerfeld, Freja is very enthusiastic: "He knows exactly what he wants and he has a whole vision in his head, and he's very creative, and he'll come up with ideas for every single shot, which makes my job extremely easy." Another extremely happy man is Karl himself because of  the collaboration between Freja and Carine "The mix of Carine with Freja was genius." 

What do you think of the campaign? I know I love it! From the scared mouse to the pink neon eyebrows and grey hair every shot is spectacular and more full of life compared to previous campaigns for Chanel.

I think I can say this last shot is my favorite. It's very simple and bearing a very important message Il n'y a pas de mode si elle ne descend pas dans la rue - There is no such thing as fashion if it doesn't come down to the streets. Very beautifully said! Fashion has to come down from runways to the people, because they are the ones who keep fashion alive.


Ugne said...

great post!

freja is my favourite model right now :)
thanks for the translation, i was really wondering what that is on her face :))

Sam said...

Since the fall collections were presented in March I also became obsessed with Freja :))

I think that using Freja's face as a blank canvas really manages to send the message Karl was aiming for!

Melsa said...

wow! karl lagerfeld really knows how to wow people^^ these pictures are awesome!

lop said...

chanel always give us a wnderful pics of his collections..!

tessa said...

im loving all the gorgeous tweed pieces!

Ceciliette said...

gotta love chanel. this shoot is a bit different from where we´re used to but i still love it! The fifth pic is a classic!


Fashionthroughtravel said...

Karl really knows how to impress and his work is always flawless!
CR: Different is good, you're right :)

Arnold Teja said...

The campaign is totally cute!

Yara said...

Such cool campaigns over here! Definitely a good idea to capture them in a lovely blog :)

With ♥ Yara

Take a look at my style & fashionblog and vote for me to becoming Nokia & ELLE's next style correspondent!

Unknown said...

i love chanel!! Great blog :)
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Style Diary Of A Fashion Fanatic said...

Perfection!!!! Love Chanel!!!!

Ceciliette said...

ty for the tip! i´ve also seen the chelsea boots on zara but not in dark brown!!! just some beige and blue ones.. and i want daark of course! always looking for the unavailable! hahahah


Jelisaveta Đukanović said...

Chanel <3 !
Great post and blog! :))

Style Diary Of A Fashion Fanatic said...

Thank you for the comment on my blog!!!
I'm following you!!
Hope you'll follow my blog...

LasPalabrasJamasAlcanzan Blog said...

Chanel <3!! xoxo, pri

LeSimple said...

very nice!

Anonymous said...

i like the blog and way how you postted the pictures.

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