A-Z Guide: Pronuncing the Hardest Names in Fashion

Magazine: i-D
Video: a-z pronounciation
Director: Barnaby Roper
Styling: Michelle Cameron
Narrator: Lindsay Wixson
Models: Esmerelda Seay-Reynolds, Grace Bol, Grace Mahary, Hanne Gaby Odiele, Josephine Skriver, Sigrid Agren, Soo Joo, Tao Okamoto, Tilda Lindstam, Xiao Wen Ju among others

As today is April Fool's, a funny and lighthearted day, I thought of sharing with you this video created by i-D fashion magazine, a provocative pronunciation guide to teach you how to speak the international fashion alphabet from Azzedine Alaïa (AH’ZE’DEEN AH’LAI’AH) to Zegna (ZEN’YA). Watch the video and have some fun today!

 

 

 

What do you think is the strangest name in fashion? I'd say it must be Proenza Schouler or Ann Demeulemeester.