H&M Autumn 2012 Ad Campaign

Brand: H&M
Season: Autumn 2012
Model: Lana Del Rey
Photographer: Inez van Lamsweerde and Vinoodh Matadin

Hi guys, I'm back from my insane roadtrip! It was really incredible, I can't wait to tell you all about it, my boyfriend and I had such an amazing time on the road and we shot some great photos! While I start adjusting to my everyday life and start sorting through the zillions of pics, here's the latest big fashion news: Lana Del Rey is the new image of H&M's Autumn 2012 collection! The ad campaign was shot by Inez and Vinoodh and it features some iconic pieces of the collection.

I know I haven't talked to you about Lana Del Rey before, but I really love her style and I'll definitely cover that anytime soon! The singer will also perform a cover of "Blue Velvet" especially for the short-film accompanying the photos of the campaign. The film will be released in the coming weeks, I'll keep you posted!

 What do you think of H&M's choice of Lana Del Rey as the face of their autumn campaign? I really love it!

Quick poll: What city in my roadtrip would you like me to start with in my upcoming Travel Series?
     a. Paris
     b. Munich
     c. Velden am Worthersee (a resort on a lake in Southern Austria)