Louis Vuitton Spring 2012 Ad Campaign

Brand: Louis Vuitton
Season: Spring 2012
Models: Daria Strokus, Kati Nescher
Photographer: Steven Meisel
Styling: Karl Templer

The Louis Vuitton Spring 2012 Ad Campaign continues the narrative of the fabulous runway show presented earlier this year. In these sorbet colored photos, you can see the story unfold before your eyes - after getting off from the white carrousel, the models step into the pastel colored paradise of an old-fashioned ice cream parlor nearby. Daria Strokus and Kati Nescher were the models chosen to showcase the collection and they did a fabulous job if you ask me. We'll be hearing a lot about them in the future, I can bet on that! 

The stars of the season seem to be the soft colors and the gentle broderie anglaise on one hand and on the other hand the see through Lockit bag and the Milk white version of the Sofia Coppola bag created especially for this spring.

Talking about the campaign, Louis Vuitton Artistic Director Marc Jacobs seems to be delighted with the result: "The spirit of our Spring/Summer 2012 collection is reflected beautifully in this new ad campaign. All the tone and texture of the collection - the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza - are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very old and very graphic. The whole ambiance is very pretty, very special and very magical and I'm sure it will look just delicious and fresh come the spring."

And if you haven't had enough of the sweetness of the campaign here's the Making of video featuring Marc Jacob's comments on the concept and the photo shoot:

What do you think about this campaign? I think it's wonderfully done and that it continues the runway story in a very fun and unexpected way.