Alexa Chung for Longchamp Spring 2014 Ad Campaign

Brand: Longchamp
Season: Spring 2014
Model: Alexa Chung
Photographer: Max Vadukul
Location: St-Tropez

I started this morning thinking about showing you the latest campaign for Longchamp celebrating 20 years since the creation of their famous Le Pliage bag, but I suddenly realized that I hadn't shown you the previous Longchamp campaign that is equally beautiful. So let's start wit this one and turn those summer vibes on!

Starring British It-girl Alexa Chung, the ad campaign brings us into a full 60s mod feeling, as the model dashes through the iconic streets of St Tropez wearing mini dresses, playsuits, bags in popping colors and of course the model's signature flats. Driving around town in a convertible retro Fiat with wind-swept hair, the campaign feels like an open invitation to enjoy the summer on the French Riviera.

Commenting the decision to choose Alexa Chung as face of 2014's campaigns the brands international communications director, Marie-Sabine Leclercq, said that "For the new Escales collection - which is cheerful, colourful and bursting with energy - we needed a woman who was both chic and modern, Alexa Chung is the woman who embodies it the best. Her enchanting gaze, which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence." I think this is one of the greatest compliments a model can receive, to be considered this perfect for something, to identify so strongly with the brand that they're working with. Great job Alexa!

Have a look at some of the photographs and watch the campaign video below:

Last but not least, here's the beautiful campaign video:

What do you think about the whole concept? I really liked this campaign. The video is very sweet and makes me smile every time I see it.