Ad campaign: H&M S/S 11

It's sunny outside and it's the perfect time to look at the spring/summer collection campaign for H&M, whose stylist was the fabulous George Cortina. One of my favorite models from this season's runways, Freja Beha Erichsen, was the star of this campaign along with Raquel Zimmermann. The male models were Mathias Bergh and Mathias Lauridsen. Main points: lightness, maxi-length and camel Saharienne inspiration.