L'Invitation au Voyage: Louis Vuitton Ad Campaign

Brand: Louis Vuitton
Model: Arizona Muse
Photographer: Inez van Lamsweerde and Vinoodh Matadin
Location: Paris

Louis Vuitton just launched another first: their first advertising campaign film shot by Inez and Vinoodh and featuring a stunning Arizona Muse as well... their muse! I could talk endlessly about the campaign, the styling, the clothes, the fabulous chocolate brown Speedy, the colors or the unexpected ending, but I'll give the word to the brand itself, their description of the campaign cannot be matched:

"Paris and its mysteries... For centuries, the most wonderful intrigues have been woven in the Louvre, a haven of culture and history. An intrepid young woman enters this universal temple and unwinds the skein of time. After an encounter with the Mona Lisa and the Italian masters, armed with a key, she releases the secrets - also desired by a man hot on her heels - enclosed for more than 150 years in a legendary trunk created by Louis Vuitton. Like a thread stretching across time and space, a hot-air balloon rises above the Cour Carrée. The beautiful unknown woman leaves the Louvre for a far-off destination in pursuit of her destiny."

If the fabulous photos weren't enough, here is the campaign video:

What are your thoughts on this first ad campaign film for Louis Vuitton? I think they started off in style... not that it could ever be otherwise with Louis Vuitton! Verdict: stunning!

Photos and Video: Louis Vuitton